The New Cash Crop
With legalization setting in we are poised to experience a large boom in this industry. Benefits to legalization include safety of product and process, professionalism, increased tax base for things like roads and schools, and of course jobs. Even as cannabis remains federal schedule 1 we’re seeing a boom in markets like Colorado, Washingtion and Oregon.
Recreational cannabis, and with it hemp, is a new industry. That means many things, more than just a new product at market. Production, compliance, distribution, retail, and culture all have to established with an ethos that aligns with today’s consumer. All industries, in this market, have to prove to consumers how they are going to better their lives not only as a result of their products but including how companies in the industry give back to their communities, locally, nationally and globally.