Marijuana industry, how to transform its image
The newly legal recreational marijuana industry in the united states has come a long way from its roots in medically targeted cultivation and retail. Even so, it has much farther to go. The modern marijuana industry does not have the same luxury alcohol did as it came out of the prohibition era in 1932. There was a societal precedent for alcohol which had not been forgotten. The recreational cannabis industry, on the other hand, has endured a societal prejudice against marijuana and those that enjoy its benefits. Society is still learning and deciding what role the marijuana industry will play in its markets and communities. Thus, the industry itself has a duty to transform its image and, more importantly, its culture.
Many will disagree with me because they like the way things are now. But I assure you, if the alcohol industry brought with it the malevolent(dark and seedy) underbelly that marred the prohibition era then we would not be enjoying the quality wines, beers and spirits we do today.
The Marijuana Industry Landscape
What’s next for the cannabis industry?
Some might find it easy and convenient to use alcohol or tobacco as the model for the cannabis industry. I would argue against that for two major reasons:
Given the two observations above, I would suggest that we use the tech industry as our model. While this may sound strange, let me point out the similarities. Technology struggles with the legality of what it does to innovate and grow its market. And, even more so, technology is misunderstood and makes many people nervous about its implications.
Now I’d like to point out three things this tech industry has done very well to position itself on the right side of history.
In the new marijuana industry we must be on the front foot. Engaging local communities and nurturing mutually beneficial relationships. Our employees must be well taken care of and encouraged to do the same for themselves and their community. And we cannot be hesitant of new ideas even if they sound difficult or experimental.
Thank you for taking the time to read this post. At Releaf Society, we are committed to a beneficial, healthy, and environmentally sound recreational marijuana industry. If you have any questions feel free to contact us.